Advertising is no longer business as usual. More advertisers and business owners are investing less into traditional advertising channels such as print media, TV, radio and billboards. These channels continue to play a vital role in consumer consumption, but there’s no denying the growing shift of attention to digital advertising. Digital media, which includes the use of social media, mobile apps, internet videos and web browsing, has become the leading way that content is consumed. As a result, more brands are realizing the importance of having an internet-based advertising strategy.