Someone once asked, what is the one thing that has the highest capacity to influence customers and audience decision-making in online marketing, advertising or product promotion? The correct answer is, CONSISTENTLY PUBLISHING GREAT CONTENT. Great content that is consistent, regular and timely has the potential to catapult your business. As more businesses shift resources and develop strategies to increase their presence online, you need to do something different. That different thing is publishing great content. Great content consists of: good articles, great videos, and high-quality pictures.