Many Benefits of Consistently Publishing Great Content
Someone once asked, what is the one thing that has the highest capacity to influence customers and audience decision-making in online marketing, advertising or product promotion? The correct answer is, CONSISTENTLY PUBLISHING GREAT CONTENT. Great content that is consistent, regular and timely has the potential to catapult your business. As more businesses shift resources and develop strategies to increase their presence online, you need to do something different. That different thing is publishing great content. Great content consists of: good articles, great videos, and high-quality pictures.
Many businesses assume that the quality of their products and services is enough to sell them online. To effectively market and promote your brand, products, or services online, you should invest in good articles. 43% of people admit to skimming blog posts, and companies that published 16 or more blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts. (Hubspot) We aren’t saying that you need to publish 16 articles a month, but we are saying that more is better. Your articles should not only talk about your product or services, but also provide customers with relevant and actionable information for solving their problems as it relates to your industry, niche, or specialty. If your articles offer solutions and not just advertising, then more people will feel like they gain value from your content. This leads to more trust from potential customers as well as more likes, shares, and comments for your articles.
The power of great video is unmatched by any type of content and can’t be understated. Great videos drive more traffic, get more leads, and inspire action more than anything else online. 4 times as many customers would rather watch a video about a product than read about it. (Animoto, 2015) Not to mention that almost 50% of internet users look for videos related to a product or service before visiting a store, or that in an average month, 80% of people 18 to 49 watch YouTube. (Google, 2016) These numbers only continue to increase to date and shouldn’t be ignored. Your digital marketing strategy is incomplete and not as effective as it could be, if it doesn’t include the consistence use of great videos. Customers are 10 times more likely to engage, share or comment on content with a video, especially one they find very useful or entertaining.
Once you decide to take online marketing and advertising seriously, then you must invest in high-quality pictures. Research has shown that articles with images get about 94 percent more views. More so, in an e-commerce site, 67% of consumers say that product image quality is “very crucial” in selecting and ultimately buying a product. This one is basically a no-brainer. Just think of your own experience of how you interact online. Everyone is more attracted to higher quality pictures and videos. Use this to your advantage or you’ll be watching your competitors pass you by taking business that should be yours.
Why You Should Consistently Publish Great Content?
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) There are many benefits of publishing great content on a regular basis, but some of the most important include:
- Establishes Credibility - It shows customers you are capable of meeting their needs.
- Strengthens Reputation – It gives you authority as a leading voice within the industry.
- Increases Brand Affinity. - It boosts customers’ love of your brand; this is what moves them to refer others to you, thus driving more traffic and sales.
We will leave you with some qualities of great content. Great content:
- Is unique
- Has an identifiable voice
- Has a unique style
- Has educational value
- Is entertaining
- Speaks to a specific audience
- Makes use of keywords in Titles and Descriptions
If your current online marketing strategy doesn’t include great content, then you should start producing some on a regular basis. Find a way to incorporate it into some of your normal business activities. If you can’t or just won’t do it yourself, then you should find inexpensive ways to consistently publish great content. Today, there are many websites with professional freelancers who offer their services at discounted rates. Of course, you could also call a digital marketing agency like Back To Marketing.