Capitalizing on the Increasing Popularity of Social Media

Social media has made the world a global village, and as the social animals that we are, we need constant connection with friends and family.  As we know, communication strengthens our relationships and social media provides a means to achieve that. Today, there are seemingly endless social networking sites, and most of them are linked allowing cross-posting. This trend of more social networking also creates a great opportunity for advertisers.

How social media users has grown over the years

Social media is used by all age groups with Facebook and YouTube leading by far as the platforms used the most daily.  Surprisingly, in 2017, 2.46 billion social media users were recorded around the world and estimates project that in 2019 the number of users will rise to 3.1 billion.  The worldwide increase in smartphone usage and other mobile devices contribute to the increasing number of social media users.

Types of social media platforms for advertising

Clearly, the reach of social media platforms is now unlimited and advertising on any of them makes your reach unlimited also.  Admittedly, there are endless ways to market your business, but advertising on social media might be the only one which allows you to target very specific audiences while offering a priceless wealth of analytics.  With the increasing number of social media users combined with the rising amount of time people spend daily on platforms, advertising on social media can bring an unbelievable return on your investment when managed properly.

Social media platforms use their users’ information to present relevant ads to people more likely to be interested in them.  Advertisers are given access to this information which allows them to save huge amounts of money by not showing ads to the wrong audience.  Let’s take a look at some of the different platforms to advertise on:

  • Social networking (Facebook, LinkedIn, and Google+)
  • Photo sharing (Instagram, Snapchat, and Pinterest)
  • Microblogging (Twitter and Tumblr)
  • Video sharing (YouTube, Facebook Live, Periscope, and Vimeo).

However, the best social media platforms to advertise and generate a constant return on investment (ROI) are:

  • Facebook with 2 billion active users monthly
  • Google’s Youtube with over 1.5 billion active users monthly
  • Instagram with 500 million active users monthly
  • Twitter with 328 million active users monthly
  • Snapchat having 301 million active users monthly.
  • LinkedIn with 227 million active users monthly
  • Pinterest with 178 million users monthly

Social media marketing helps you understand your audience and prospective customers.  Interacting with your customers on social media ensures you effectively market your business. Certainly, an insight into your customer's lives, choices, and answers to questions helps you meet their needs and serve them better also.

Finally, the amount of time spent on social media platforms is increasing daily for users across the world.  Tapping into this ever-growing audience can drastically boost your business.  Marketing your business on different social media platforms shows you understand the vast opportunities that social media offers and makes you available for much more potential customers.  Doing it the right way with proper management can take your business to new heights quickly.


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